Architecture In Helsinki, Finland

Is avant garde band helping to boost the Finnish capital city’s image? Perhaps tourist boards should be rethinking their marketing strategy for more reflected glory.

Two more countries visited

Later this week I get to put another two ticks against my list of countries visited, taking me up to 37. (Never mind the quality… feel the quantity). I’ll be heading off to Finland and Estonia to get up to all manner of strange activities, but while I’m there I’m looking forward to spending a day in the Finnish capital city, Helsinki.

Helsinki – non-stereotypical city break destination

Helsinki is the sort of place that has always sounded kinda cool to me. There’s no particular reason for this – it’s just that it’s not a stereotypical city break destination. But I was surprised how many other people are of the same view.

Architecture in Helsinki

On my recent trip to Italy, I met a few Australian travellers, all of whom were raving about Helsinki, despite having never been there. I was curious as to why, and it turns out that there is an increasingly popular Australian band called Architecture In Helsinki. It appears as though the city’s image is basking a little in the reflected glory of this avant-garde group. Perhaps tourist boards should be giving funding to cool bands as part of their marketing strategy?